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The Sympatex Brand Strategy - with Dr. Rüdiger Fox

Watch our webinar on the Sympatex Brand Strategy with Dr Rüdiger Fox and host Kim Scholze!

KIM SCHOLZE Sympathy Lab Host Kim Scholze believes in the power of many. In her personal and professional life, there are few things closer to her than collaboration and unity for change. Now responsible for business development and communication at Sympatex, she stands for partnerships, accelerating learning from each other. Kim Scholze is closely connected to the sports and outdoor industry: she has strategically developed and shaped brands and platforms for over 25 years. The close connection to industries has led, among other things, to Scholze developing her own podcast format (Spuzziness). With her work, Scholze puts the topic of sustainability on the agenda of various platforms, including the global platform ISPO. Her goal is to enlarge the reach of valuable and educational content: will be the learning and exchange platform for sustainable information.

DR. RÜDIGER FOX CEO Sympatex Dr Rüdiger Fox is a given activist. He stands for transparency, openness and agility in mindset. Serving in various roles as CEO and Crisis Manager of medium-sized and large corporations in Aerospace, Telecom, Textile, Engineering and Innovation, since 2016, as CEO of Sympatex, he focuses on transforming challenges of the textile industry in the force for good. Having a master's degree in Aerospace Engineering, a bachelor's in Economics and a PhD in Communication Sciences, he serves as University Lecturer, Author, Change Leader and Consulting Partner for M&A and Transformation processes. Within this reach, he provides a wide range for mindset pioneering and the accelerating transformation processes to “Closing the Loop”. In 2020, Dr Ruediger Fox was awarded the Planetary Consciousness Award by the Club of Budapest.

The Sympatex brand strategy:

"Your demand for functional clothing may be protection from wind and weather. At Sympatex, we fully agree and guarantee you all the performance you need. What is new and above standard is that we produce functional textiles from recycled and recyclable mono materials. We turn used textiles into brand-new, high-quality fabrics and close the textile cycle again. Together."

ReClosing the loop. Together.

This is for everyone. For you and me. For the coming generations. In ways large and small, as individuals and groups, we have the power to use our circle of influence. So, can we please change things together? We wanna make sure we’re doing business right. Using our brand power to turn new ideas into reality. This often takes creativity and courage. Creativity to imagine our world differently. Courage to connect seemingly unrelated phenomena. Can you imagine products having multiple lifecycles? We can. And we will get there. What we need is you. ‘Cause, you have tremendous power. Let’s become a dedicated team and spread the word. We will be ReClosing the Loop. Together.


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